Advertising

Advertising Campaigns

Imagine an Advertising Campaign based on Gumption

Attract attention … sell more cars and trucks

Ad Campaign Objectives

The ultimate objective of all advertising campaigns is to sell more of your product. That objective can be realized through awareness, good feelings, credibility, trust, or price. The Gumption ad campaigns that Steve Weber has participated in the past have all focused on awareness, good feelings, credibility, and trust. Price has NOT been the focus.

Scroll down to see 2 successful ad campaigns Steve has participated in the past

Ad campaigns as part of broader Brand Ambassador partnership

Steve has done several ad campaigns in the past. He’s open to doing future campaigns with the right brand, product, and long-term partner.

Steve is not interested in just any opportunity as he considers Advertising an ancillary offering. He will be selective. He prefers a campaign be part of an all-encompassing Brand Ambassador partnership. A relationship where his primary skills of Speaking, Change Ambassador and Hosting are included and utilized.

That said, if you have a creative idea, let’s talk.

Steve Weber as 'Gump on the Street' interviews - main photo image — Lights Action Camera

Additional Advertising Ideas

Here are ideas to fuel your creativity and how Steve could work long-term with your organization as Brand Ambassador that includes Advertising and/or Promoting Your Brand:

Speaking to local schools on Gumption & personal responsibility
Print Ad on buses or bus stop
Brand produced advertising used by your distributors in local markets
Branded ‘how-to’ instructional videos for your consumers

Representing your brand at Trade Shows
Visiting your downline distributors
Internet advertising
Emceeing your yearly conference
And more …

Scroll down to see 2 successful ad campaigns Steve has participated in the past

Creative Partners for Concept Development/Production

Steve will work with your Creative or Advertising Team and help with scripting and writing. He will gladly work with your in-house team or preferred vendors.

Steve has his own Creative Partnership team to assist if necessary which includes concept creation and development, script writing, and production / post-production.

Legal and Usage Rights

All of the Ad campaigns that Steve has participated have been carefully scripted to be clearly satirical in nature.

No direct endorsement by Steve or direct character reference is permitted.

Please consult with your legal team to be confident of your desired involvement.

Steve will be happy to provide additional ideas on how a campaign could be effective and within historical standards when lookalikes or celebrity impersonations are portrayed.